Samantha Simunyu

Samantha Simunyu is a marketing and communications professional based in Toronto who is obsessed with the customer, telling purpose-driven stories, and human-centered brand experiences. After four years in marketing communications roles, she has both traditional and digital marketing experience. With a Master of Science in Management, she has an understanding of the relationship between marketing strategy and overall business strategy.


Her articles have been featured in She Leads Africa and Blavity Inc. She has been selected to speak on digital marketing at conferences, and has provided pro-bono marketing consulting to nonprofits. In addition to her communications and marketing experience, she is a freelance photographer.


Specialties: marcom, digital strategy, branding + storytelling, social media marketing, website management, email marketing, content strategy, copywriting, public speaking

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Samantha Simunyu

She Leads Africa • 4th March 2019

Addie Olutola: Building a Fashion Line for the culture

21Ninety • 25th February 2019

This Fashion Entrepreneur Is Thinking Beyond Dashikis And Headwraps

Addie Olutola, the founder of a ready-to-wear African-inspired fashion brand, discusses how the love of her culture empowered her to launch a business and shares her wisdom on how you can make your next bold move.
She Leads Africa • 5th November 2018

Amber Williams: People Don't Buy Products. They Buy Stories.

Amber Williams is the founder of Punkyflair, a brand story shop that serves beauty, fashion, and lifestyle startups. Building iconic statement-making brands is her jam, and she is committed to helping businesses grow authentically through a story. In this interview, she discusses how you can best understand your audience, communicate your vision, and sell with a story.
Blavity Inc. • 25th March 2018

'Black Panther' And Fenty Beauty: Lessons On Representation And Inclusive Marketing

She Leads Africa • 24th March 2017

Volunteering: Diversify your professional experience and drive social impact

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